This little feature has really opened up my eyes to how visitors use our websites.
I’m certainly not a website ‘designer’ by any stretch, but it’s pretty obvious that site visitors don’t think or behave like us creators do. To the point where I often find myself saying to the screen ‘the button is right there’ or ‘look to the right’ whilst watching the recordings of their actions.
If there’s more than a few lines of text, they’ll not read it and assume they know what it says. If there’s not a button the size of a planet, they will not press it. If there’s too many buttons, it causes confusion. If in doubt have video explaining the meaning of everything on your site, some may actually watch and learn lol
Oh, and if there’s the slightest delay in an element loading… the site is broken… got to love some people.
Overall an excellent insight into user interactions.