As a general rule, if you don’t think a piece of content is important enough to make easily accessible to your website visitors, search engines like Google are unlikely to consider it important either. This is because search engines are trying to evaluate website content in a way that’s similar to how humans evaluate it. In other words, they’re looking to provide the best user experience possible, which means surfacing content that’s relevant and valuable to the user without requiring them to dig too deep into the website. So, when creating or optimizing content for your website, it’s important to consider both its relevance to the user and its ease of accessibility in order to improve your website’s search engine optimization.
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