How to understand SEO/Why doesn't Google find the website/pages?

Tips and Tricks
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Just for fun, I used your webpage settings above and asked ChatGPT to build an article. I’ve included my prompt below, followed by the results. I’m not sure how accurate the content is, but at the very least, it could give you some ideas about what the rest of the internet is looking for. At the end, you can also ask it for additional high-value keywords to write more about the topic. See that prompt and answer at the very end. Just edit as needed and make it sound like something you would say. Modify the prompt and play around with it. Have fun. Don’t be afraid to experiment.

Prompt:

Please make a 1000 word high quality webpage. Make it fun and lighthearted. Out of the list of keywords, pick a few that match up best with my title and description. Browser Title: Himmelstrutz Elektro Art Space Gnome Amplifier Keywords: Himmelstrutz Space Gnome, Space Gnome, Spring Reverb, Swedish switchable reverb guitar amp, spring reverb, fender Princeton Reverb-amp, 30 watt, spring, 50 watts, Swedish handmade guitar amp, Swedish handmade pedalboard amp, Pedalboard Amplifier, Pedalboard-Amp, Amplifier, Valve, Tube, solid state, 30 watts, Tube amp substitute, Tube amp complement, Pedal Platform, Himmelstrutz Space Gnome amplifier, 100% solid state=sounds & feels like valves!, Tube amplifier substitute, Tube Amp, valve amp substitute, pedalboard friendly amp, compact, smallest amp, MOSFET, Class A Description: Himmelstrutz Space Gnome–Great Little 30/50 Watts Tube Amplifier Substitute with switchable Overdrive and Reverb!

Result:

Welcome to the Himmelstrutz Elektro Art Space Gnome Amplifier

Are you tired of lugging around a heavy, clunky amp that does more to weigh you down than amp up your performance? Want something that delivers a serious punch without breaking your back or your bank? Welcome to the world of the Himmelstrutz Space Gnome Amplifier, where Swedish craftsmanship meets cutting-edge technology in a compact, pedalboard-friendly package that will have you questioning everything you thought you knew about amps.

The Space Gnome: A Heavyweight in a Lightweight Package

The Himmelstrutz Space Gnome isn’t just any amp—it’s your new best friend. Imagine a 30/50-watt powerhouse that’s small enough to fit on your pedalboard, yet capable of delivering tones that will make your audience think you’re playing through a classic valve amp. But here’s the kicker: it’s 100% solid-state, which means you get the durability and consistency of solid-state technology with the warmth, feel, and responsiveness of a tube amp. Yes, you read that right—solid state that feels like valves!

Why “Space Gnome”?

Good question! In Norse mythology, gnomes are small but powerful beings, often known for their cunning and craftsmanship. The Himmelstrutz Space Gnome lives up to this legend, packing an extraordinary amount of power and versatility into a tiny, unassuming chassis. It’s like having a mythical creature in your rig, ready to sprinkle sonic magic over your performances.

Plus, let’s be honest—calling it a “Space Gnome” just sounds cool. It’s got that whimsical, quirky vibe that matches the personality of musicians who dare to be different.

A Versatile 30/50 Watt Powerhouse

You might be wondering, “How can something so small crank out 30 or even 50 watts of power?” The secret lies in its Class A MOSFET circuitry. This little guy doesn’t cut corners when it comes to tone. Whether you’re looking for clean, crisp sounds or dirty, growling overdrive, the Space Gnome has you covered.

  • 30 Watts for when you need just enough power to jam out in smaller venues or practice sessions.
  • 50 Watts for when you want to bring the house down—literally. Flip the switch and feel the boost as the Space Gnome transforms from a friendly neighborhood gnome to a full-blown sonic wizard.

Spring Reverb That Will Make You Spring Up and Down

The Space Gnome comes equipped with a Swedish switchable reverb that rivals the legendary Fender Princeton Reverb. Whether you’re adding just a touch of space to your sound or diving headfirst into a lush, swirling atmosphere, the spring reverb will take you there. And because it’s switchable, you can easily turn it on or off depending on your mood or the requirements of the song.

Feeling extra adventurous? Play around with the reverb settings to find that sweet spot that’s just right for your unique style. Whether you prefer a subtle shimmer or an all-out sonic waterfall, the Space Gnome’s reverb delivers.

Handmade in Sweden with Love and Precision

What sets the Himmelstrutz Space Gnome apart from other amps on the market? For starters, it’s handmade in Sweden by a team of passionate artisans who care about every detail, from the circuitry to the outer casing. Each unit is crafted with precision, ensuring you get a reliable, top-quality amplifier that’s built to last.

Swedes are known for their dedication to quality and innovation, and the Space Gnome is a perfect example of this. It’s not just a piece of gear; it’s a piece of art that reflects the craftsmanship and pride of its creators.

The Perfect Pedal Platform

One of the biggest challenges guitarists face is finding an amp that works well with their pedalboard. The Space Gnome is a perfect pedal platform, designed to integrate seamlessly with your existing setup. Whether you’re using overdrive, distortion, modulation, or delay pedals, this amp will enhance their tones rather than muddying them up.

It’s responsive to every nuance of your playing, allowing your pedals to shine through without losing any of the warmth or character that makes them unique. And with its compact size, the Space Gnome fits snugly on your pedalboard, leaving plenty of room for all your other essential pedals.

The Ultimate Tube Amp Substitute

If you’ve been on the fence about switching from a tube amp to solid-state, the Himmelstrutz Space Gnome might just be the amp that changes your mind. It’s the ultimate tube amp substitute—offering all the tonal benefits of a tube amp without the headaches of maintenance, weight, or cost.

  • 100% Solid-State: No tubes to worry about replacing, no need to warm up—just plug in and play.
  • Tube-Like Response: Get the same warmth, depth, and dynamic response you’d expect from a traditional tube amp.
  • Versatility: Perfect for all genres, from blues to metal, jazz to rock—this amp can do it all.

A Tiny Amp with a Big Personality

The Space Gnome isn’t just functional—it’s fun! With its quirky name, compact design, and versatile features, it’s an amp with personality. It’s perfect for the gigging musician who needs a reliable, powerful amp in a small package or the home studio artist looking for a unique addition to their gear collection.

But Don’t Just Take Our Word for It…

Try it for yourself and see (or rather, hear) what the Space Gnome can do. Whether you’re a seasoned pro or just starting out, this amp will quickly become a favorite in your collection. Its combination of power, portability, and killer tone makes it a must-have for any guitarist serious about their sound.

Conclusion: Let the Gnome Guide You

In a world filled with amps that all seem to offer the same thing, the Himmelstrutz Space Gnome stands out by being refreshingly different. It’s a small, unassuming package that delivers big, bold sounds—proving that good things really do come in small packages.

So, if you’re ready to take your sound to the next level without carrying around a ton of gear, let the Space Gnome be your guide. Whether on stage, in the studio, or just jamming at home, this little amp will become your trusty sidekick, always ready to deliver the perfect tone at the flick of a switch.

Don’t settle for ordinary. Embrace the extraordinary with the Himmelstrutz Space Gnome Amplifier—the ultimate combination of Swedish craftsmanship, innovative technology, and playful personality.

Prompt: provide 10 high-value keyword ides with a brief description for each. Suggest ideas that would help me expand my website without going off-topic.

Here are 10 high-value keyword ideas with brief descriptions, designed to help expand your website while staying on-topic:

1. Pedalboard Amplifier

  • Description: Focus on content that highlights the benefits and versatility of using the Himmelstrutz Space Gnome as a pedalboard amplifier. Discuss setup tips, signal chain optimization, and how this compact amp can enhance live performances and studio sessions.

2. Swedish Handmade Guitar Amps

  • Description: Create content that emphasizes the craftsmanship behind Swedish handmade amps, including the Space Gnome. Highlight the quality, durability, and unique tonal characteristics of Swedish-made gear, appealing to audiophiles and serious musicians.

3. Compact Guitar Amplifiers

  • Description: Build a section of your site dedicated to compact, portable guitar amplifiers. Compare the Space Gnome with other small amps on the market, showcasing its power-to-size ratio, portability, and ease of use for gigging musicians.

4. Solid State vs. Tube Amps

  • Description: Develop articles or guides exploring the differences between solid-state and tube amplifiers, and how the Himmelstrutz Space Gnome bridges the gap by providing tube-like warmth and responsiveness in a solid-state format.

5. Guitar Amp Reverb Types

  • Description: Dive into the various types of reverb available in guitar amplifiers, with a special focus on spring reverb. Discuss how the Space Gnome’s Swedish switchable reverb compares to classic reverb options like those found in the Fender Princeton.

6. MOSFET Amplifiers for Guitar

  • Description: Educate visitors about MOSFET technology in guitar amplifiers and how it contributes to the Space Gnome’s unique tonal characteristics. Explain why MOSFET is a great alternative to traditional valve circuitry.

7. Tube Amp Alternatives

  • Description: Position the Himmelstrutz Space Gnome as the ultimate alternative to traditional tube amps. Provide comparisons, user testimonials, and technical breakdowns to show why musicians might choose a solid-state alternative.

8. Portable Gigging Gear

  • Description: Expand your website to include a section on portable gear for gigging musicians. Feature the Space Gnome and discuss how compact, high-quality equipment can simplify setup and tear-down while maintaining excellent sound quality.

9. High-Quality Guitar Amps

  • Description: Target guitarists looking for high-quality amps by creating content that highlights the Himmelstrutz Space Gnome as a premium, durable option. Discuss the importance of investing in quality gear and how it impacts tone and performance.

10. Best Pedal Platform Amps

  • Description: Cater to musicians who use extensive pedalboards by creating a guide on the best amps for pedal platforms. Emphasize how the Space Gnome integrates seamlessly with various pedals, providing a clean and responsive base tone for effects.

These keywords not only align with your current product but also offer opportunities to explore related topics, attract broader audiences, and establish your website as an authoritative source in the niche of high-quality, compact amplifiers.

1 Like
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ok, sorry I inferred knowledge of German from your name “Himmelstrutz”. I know the term in German.

I just wanted to say with my message that it depends on many factors whether your website is “found” and ranked higher.

This is where the so-called “relevance” comes into play.

By “relevance”, Google means thinking along with the searcher and anticipating what the user might want to find. Google interests may be mixed in.

The browser location also plays a role. If you enter a search term and do the same at a location at the other end of your country, you will find differences in the results.

The basics are important. There are many tips on this in the answers here in the thread.
Implement these properly and be patient :wink:

1 Like
23

Thanks, Monark, indeed interesting you did this – even if much of what ChatGPT says there is like correct I would say it’s quite a bragger, not a liar but kind of a bragger, simply a bit too much :slight_smile: Question: Even if I may have written that text myself, what would that have helped in the topic here: the Google SEO?

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Good info, BLOCS-Freak, thanks, yes I have come to understand this is not at all a simple task. Not at all simple, not even easy.

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That you can change with the prompt. Ask it for just the facts or whatever personality you want to add to it. Try just lighthearted and leave out fun. Try sophisticated. Think of who you are and put your personality into words, then see what is comes up with. The bottom line is try it and have fun.

The AI’s are based on current, or mostly current information. As such they tend to write with the words people, a VERY LARGE sampling group, are asking for. It’s not science but it does have a better chance of hitting a random jackpot than each of us individually as we are a sample of only one.

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Ok, but I thought the text for SEO at Google was only what it can find in the small “Description” SEO parts in BLOCS as what I have got informed about here is that the “Keywords” part is not anymore important. Also I thought too much information text (body text) on the pages for products etc is only confusing for Google, also for eventual customers who just want to read for a few seconds before getting tired and that the only important SEO parts is very descriptive, “correct” H1 to H6 tags.

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No. The description in Blocs is used for the description meta tag. It helps Google understand what to display in the search engine results page (SERP). Though Google will ultimately do whatever it wants.

The test Google indexes is the article itself.

The keywords in the Blocs area is used for the keywords meta tag. It is useless for Google. I actually don’t know of anyone or anything that uses the tag except software used to check for SEO, but it has no value for getting ranked higher in the search engines.

Keyword research is a whole other thing. Keyword research is about learning what potential website visitors are looking for on the internet. Your goal is to write a sales page or an article providing the potential visitor what they are looking for. Google will do what Google does, see the rest of this comment below. Dr my previous post if you are looking for a keyword search tool to discover those search keyword search terms.

This is 100% false. What you are looking for is information that is good for the human experience. The more appropriate information they have to read, the more the human visitor is pre-sold on the product. Of course you can give them too much to read and they will leave. The text must be attractive and fun to read so your human visitor does not become board and move on to the next website. So you are looking for the goldilocks length and tone. Trial and error is what is recommended here. My experience is something that is lighthearted, fun, full of information I’ve not seen elsewhere and can be read in under 3-4 minutes, about 800 words. If I’m really interested I will stay on a page and read for 20-30 minutes, about 4000 words. Typically, a really good article I’m interested in is only 2500 words.

I KNOW that’s a lot. So most of my websites I build are 800 words with links going to other topics that expand on the information from my articles. This keeps the text bites small enough to not look overwhelming and large enough to look valuable. I use the links to the other related articles to let the reader and the search engine know I have valuable information and that my website can teach or inform the human visitor all they need to know.

These are for structuring your text article. They should be used H1 first. Title of the article. Then and introduction paragraph, then h2, subtitle, then the text. If there is a reason use a h3, sub-sub title closely related to the previous h2. Then the text describing that h3.

If there is no reason for the h3, move onto the next h2 and its corresponding text. And so forth until the article is done.

Google ranks a page length using a complicated formula. But the gist of it is this—does the human visitor leave the page and go to another page on the same website? If yes, the page is considered a success and Google gives it love. If they leave in seconds or close the page, Google takes note and does not recommend this page as often for the similar search it failed to impress the previous visitors with.

I’m not sure where you are getting your SEO information from that you have become this confused. May I recommend you slow down, start writing a website that you as a visitor would want to get information from. Clearly define your objectives for the website. Then build a website that you would be happy to “stumble” onto as a search result. Simply putting up a store with a bunch of links to the order page is very bad. Look at an Amazon page, there is a lot of description text, testimonials and reviews, links to related products and articles. It gives the website visitor what they need to know to hopefully build their trust and sell them the product.

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I believe Bing use metadata keywords as a clue for spamming. In other words don’t use the keywords field in Blocs.

Obviously it depends on the subject matter what tone needs to be adopted.

Sometimes a lot of text works, but other times it can be too much. I agree it won’t confuse Google, however lots of text also risks not being focussed or too repetitive, while too little text can simply leave Google not being very interested. Again it depends on the subject.

Another point not raised so far I believe is the importance of making the website attractive and engaging. If it looks good with excellent design, strong graphics, attractive fonts and correct spacing, chances are visitors will like the page and want to stick around, which will help significantly with the initial ranking and later outcomes. Nothing kills your site’s success quicker than an ugly design.

H1, H2 and H3 all give Google an indication of the site hierarchy and should be used accordingly. I would add that container tags help and personally I like to use structured data, which has to be coded outside of Blocs.

On a side note if you want to feature a keyword rich header title for search, but would prefer not to see it on the page you can use @PeteSharp VH Builder bric. I’m building a website for myself now and will use this on practically every page.

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Thanks guys for a lot of good tips. “I’m not sure where you are getting your SEO information from that you have become this confused. May I recommend you slow down,”. Well, as I’m not educated, I have tried to check out info about it quite some times but as I think I mentioned it’s much like languages which I have not heard before (=not educated) so these topics are very confusing to get it structured and to understand the importance of it. It’s probably a good reason why real web developers/designers exist :slight_smile: Yes, It’s a good tip from you I should slow down and “Another point not raised so far I believe is the importance of making the website attractive and engaging.” That’s of course very important, can you show a few pages which you think has something of this, something that is in your interests, or other guys here what’s interesting for them/or pages you have developed yourself which could be interesting to get more educated in this so far difficult topic?

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What exactly is your intent or objective with the website?

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It would be interesting to see what you think is a website/or why not a few different ones with different content which are both attractive and has the right elements/good information/are fast enough for its purposes. Simply useful for visitors.

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That’s why I’m asking you what your intentions are. This way I can look up websites I think you would be competing against. Are you a store or just an information website? Are you an influencer or a hobbyist? What are your products or interest?

33

I make handmade guitar pedals as a one-man company, with a store (PayPal) on the website.

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Got it!

So, your site concept is “handmade guitar pedals,” which is the primary keyword for the entire website.

A website is typically structured in three tiers. Tier 1 is the home page. The keyword “handmade guitar pedals” should be included in the meta title, the H1 headline, and a couple of times throughout the description or introduction to your website. The introduction should be about 800 words, or as long or short as necessary to adequately describe your work.

Tier 2 should cover each of the features built into your units. Each features is the keyword and each feature has its own separate webpage. Same as before, include the feature “keyword” in the headline and a couple of times throughout the text, aiming for about 800 words or as long or short as needed to adequately describe each feature. Discuss advantages and disadvantages, features, effects, uses, etc. The goal is to thoroughly “pre-sell” your website visitors on your offerings.

Tier 3 pages are for the products themselves, where you can encourage people to buy now. Here, describe the what, where, when, and why of your product. Explain why someone should choose yours over your competitors’. Again, aim for about 800 words or as long or short as necessary to adequately describe the product.

Throughout the entire website, on every page at least once, use your site concept keyword “handmade guitar pedals.” This will build the site concept and, over time, teach Google that you are an authority on “handmade guitar pedals.”

Link your Tier 3 pages to your Tier 2 pages and vice versa, and do the same with your Tier 2 pages to your Tier 1 page. All links should use the feature or product keyword, not phrases like “read more here.”

Use semantic HTML. For example, do not use buttons for standard links; that’s not their intended use. You can use buttons to link your product to the payment page, which is a proper use for a button. Remember, buttons are not text links; use <a> tags for that. Do some research on semantic HTML.

In regards to design, use your keyword as the search term. Any websites that come up are your competition. Look at their websites. What do you like or dislike? What’s missing that you can offer? What noise distracts from the topic or sales pitch?
I hope this helps. There is a lot of work ahead, I know that. But being in business for yourself isn’t easy, and I personally love it.

Got it!

So, your site concept is “handmade guitar pedals,” which will serve as the primary keyword for the entire website. Allow me to get detailed on you.

Tier Structure

A website is typically structured in three tiers:

Tier 1: Home Page
The home page is the face of your website. Incorporate the keyword “handmade guitar pedals” in the meta title, the H1 headline, and a couple of times throughout the description or introduction. This introduction should be around 800 words—long enough to convey your passion, expertise, and the unique aspects of your work. Consider including:

  • A brief story about how you got into making guitar pedals.
  • The inspiration behind your designs and craftsmanship.
  • Any accolades or recognition you’ve received in the music community.

Tier 2: Feature Pages
Each feature built into your pedals deserves its own page. The feature name is the new keyword for the page. (See below) Use the keyword in the headline and sprinkle it throughout the text. Again, aim for about 800 words. Consider discussing:

  • Advantages and disadvantages of each feature.
  • Detailed descriptions of the effects produced by each pedal.
  • Testimonials or user experiences that highlight the uniqueness of your features.
  • High-quality images or videos demonstrating the pedals in action, which can enhance engagement.

Tier 3: Product Pages
These pages are crucial for converting visitors into customers. Use the keyword here as well, explaining the what, where, when, and why of your product in about 800 words. Such as:

  • An interesting story about the product’s development process.
  • Comparisons with competitor products, emphasizing what sets yours apart.
  • Clear calls to action, encouraging visitors to make a purchase.
  • Information about warranties, return policies, and customer support.

Consistency and Authority

Throughout the entire website, use your keyword “handmade guitar pedals” at least once on every page. This builds your site’s concept and teaches Google that you are an authority on the subject, helping improve your search rankings.

Linking Strategy

Ensure you link your Tier 3 pages to your Tier 2 pages and vice versa, as well as linking Tier 2 pages to your Tier 1 page. Use descriptive links that incorporate relevant keywords instead of generic phrases like “read more here.”

Semantic HTML Practices

Use semantic HTML to improve your website’s accessibility and search engine optimization. For example, don’t use buttons for standard links; that’s not their intended purpose. Instead, reserve buttons for linking products to the payment page. Remember, buttons are not text links; use <a> tags for that. For example, use:

<a href="your-link-here">handmade guitar pedals</a>

Research semantic HTML practices to ensure you are compliant.

In Regards to Your Design

In regards to design, use your site concept keyword as the search term. Any websites that come up are your competition. Take a closer look at their designs. Consider these aspects:

  • Visual Appeal: What design elements do you find appealing? Are there color schemes or layouts that catch your eye?
  • Content Quality: Analyze their content. What do they explain well? What seems lacking or overly technical?
  • User Experience: Navigate their sites. Is it easy to find information? Are there any distractions that might deter potential customers?
  • Unique Selling Points: Identify what competitors offer and think critically about what you can provide that they don’t. This could be personalized service, unique features, or even educational content about guitar pedals.

Examples of feature content pages. Each of these is its own webpage.

  1. High-Quality Components

    • Use of premium resistors, capacitors, and potentiometers for improved sound quality and durability.

  2. Custom Circuit Designs

    • Unique circuitry tailored to create specific sounds, effects, or tonal characteristics that differentiate them from mass-produced pedals.

  3. Hand-Wired Construction

    • Manual wiring processes ensure attention to detail, resulting in better reliability and performance.

  4. Boutique Effects

    • Specialized effects such as fuzz, overdrive, distortion, delay, reverb, and modulation, often with unique tonal options.

  5. Versatile Controls

    • Multiple knobs and switches for fine-tuning parameters like gain, tone, volume, and effects level, allowing for greater customization.

  6. True Bypass Switching

    • A circuit design that ensures the signal remains unaffected when the pedal is off, preserving the guitar’s natural tone.

  7. Durable Enclosures

    • Robust metal housings that withstand wear and tear, often featuring custom artwork or unique finishes.

  8. Battery and Power Supply Options

    • Compatibility with both battery operation and external power supplies for convenience.

  9. LED Indicators

    • Clear LED lights for showing when the pedal is active, enhancing usability on stage or in low-light settings.

  10. Unique Artwork and Branding

    • Custom designs or graphics that reflect the maker’s artistic vision, making each pedal visually distinctive.

  11. Analog vs. Digital Options

    • Offering both analog circuitry for warm, natural sounds and digital processing for complex effects.

  12. Size and Portability

    • Compact designs that fit easily on pedalboards, appealing to musicians with limited space.

  13. User-Friendly Interface

    • Intuitive layout and labeling of controls for easy adjustments during live performances.

  14. Compatibility with Various Instruments

    • Designed to work well with electric guitars, bass guitars, and even synthesizers.

  15. Customization Options

    • Ability for customers to request specific modifications or features, creating a personalized product.

I hope this helps. There is a lot of work ahead, and I know that. I personally love it. :blush:

35

Thanks, Monark. Yea there’s a lot in these to think about I can see. And do you know what? In Sweden we have a classic bicycle brand with the name Monark. Maybe you already know this, maybe you are Swedish.

36

Monark is a mix of Monica and Mark. My wife and I. And yes I did know but I can’t get it here. We are in the USA state of Missouri.

37

Going back to the original question…

As you can see the topic is huge and SEO is a mega-million dollar business. The original question implied the poster wanted to know how to build an online business. This thread certainly took us down the rabbit trail of SEO. But please don’t be discouraged. For many people “winning” the SEO war is not necessary.

Most people will be well served with a “brochure” website.

A “brochure” website is like a digital version of your printed brochure, serving as a friendly introduction to a business, organization, or individual. Think of it as a welcoming first impression, designed to provide essential information without overwhelming visitors with too much complexity.

  • Static Content: The site provides key information—services, products, company history, and contact details—presented clearly and concisely.

  • Simple Navigation: A straightforward menu making it easy for visitors to find what they need.

  • Visual Appeal: Provides eye-catching images and design elements that reflect the brand’s personality.

  • Limited Functionality: They focus on the essentials and typically don’t include complex features like user accounts or online shopping.

  • Informational Focus: The main goal is to inform and engage, encouraging visitors to reach out for more information rather than making direct purchases.

How to use them:
Most of the time business and even individuals effectively use their “brochure” website offline, such as:

  • Print Marketing Materials: Create flyers, brochures and business cards that feature the website URL and key information. Distribute these to your existing customers, at local events, trade shows, or community gatherings.

  • Networking Events, Workshops or Seminars: Share your website as a conversation starter encouraging attendees to visit online.

  • In-store Promotions: If you have a physical store, consider running promotions that encourage customers to visit your website for exclusive deals or more information about your products. Use banners or signage that prominently display the website URL.

  • Customer Follow-up: After meeting potential clients or customers, send a follow-up email or postcard that includes your website link, inviting them to explore more about your business.

  • Community Sponsorships: Include your website on event materials, such as programs or flyers.

Leverage your website to build your brand and increase brand awareness among both new and existing customers. The best customer is one who is already familiar with you. By building these relationships, you not only increase customer loyalty but also create opportunities for upselling and encourage your own business growth through their future needs and direct customer referrals.