How to understand SEO/Why doesn't Google find the website/pages?

Tips and Tricks
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HI, I don’t understand how to use the “SEO” part for my website. I have tried to read about it, via google, but it’s like reading something written with unrecognisable characters. I simply don’t get it! So I have tried, by my own, to set up “keywords” and the rest in BLOCS which hopefully fits for the pages I have made in BLOCS but no way google finds it. Please check an example below, where I have made a page for an amplifier which was released some time ago:

BLOCS SEO part

Page Settings
Page Settings465×550 58 KB

BLOCS Browser Title: Himmelstrutz Elektro Art Space Gnome Amplifier

BLOCS Keywords: Himmelstrutz Space Gnome, Space Gnome, Spring Reverb, Swedish switchable reverb guitar amp, spring reverb, fender Princeton Reverb-amp, 30 watt, spring, 50 watts, Swedish handmade guitar amp, Swedish handmade pedalboard amp, Pedalboard Amplifier, Pedalboard-Amp, Amplifier, Valve, Tube, solid state, 30 watts, Tube amp substitute, Tube amp complement, Pedal Platform, Himmelstrutz Space Gnome amplifier, 100% solid state=sounds & feels like valves!, Tube amplifier substitute, Tube Amp, valve amp substitute, pedalboard friendly amp, compact, smallest amp, MOSFET, Class A

BLOCS Description: Himmelstrutz Space Gnome–Great Little 30/50 Watts Tube Amplifier Substitute with switchable Overdrive and Reverb!

BLOCS General part

General
General466×534 59.3 KB

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2

Me neither

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Did you submit the sitemap to Google? This image is of the Japanese page, but I think you should submit it in the language you are using. If you create a Google account, set up Search Console, submit the sitemap, and request Googlebot to crawl your site, I think it will be indexed more quickly.

IMG_6630
IMG_66301125×2436 187 KB

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4

You have it basically correct in Blocs, though keywords are pretty irrelevant in 2024. Google hasn’t used them in well over 10 years.

More importantly, make sure you submit the site to the Google search console and point them to sitemap as well. This is the part that will speed up indexing.

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Thanx for making this clear.

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Thanks a lot for this. I have not, what I can remember, submitted any “sitemap” to google. I will now try to find instructions which I hopefully can understand how to do that and what I can understand from that video I can delete all my old fashioned “keywords” now and only rely on the SEO “description” which what I can understand must be unique but still descriptive for each page/product.

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Now I have submitted the sitemap to google, it was a bit complicated, and I can see I also did this in 2019 when visiting the “Google Search Console”. Let’s hope it indexes better this time :). Thanks for helping in this guys.

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If you had already done this in 2019 there was no need to resubmit, as long as the address remained unchanged. No harm done though and that will encourage Google to revisit.

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These are the terms and phrases that users type into search engines. Research and use relevant keywords in your content.

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How to Research and use relevant keywords in your content.? Is that about another “algorithm” which we/humans can’t understand or fix ourselves? What “service” is needed for this?

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The best I’ve found by far—and it’s not cheap—but if you’re serious is Solo Build It! from Site Sell Inc., and yes, you can use Blocs with it. This is NOT an affiliate link.

The premise is to write content using the terms people use when searching on the internet. Find the exact terms with minimal competition, build your webpage (and eventually your website) around these keywords, and, in time, you’ll build credibility with the search engines. As a result, they will start sending you visitors.

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Ok, I understand this is really difficult stuff as there are so many specialist services for this.

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natürlich findet Google Deine Website, sie wird auch außereinander genommen und geparst.

Das ist das eine.

Das andere ist was die Leute angezeigt bekommen wenn Sie etwas suchen.
Google entscheidet dann was relevant ist !
Der gleiche Suchbegriff in zeigt Hamburg etwas andere Ergebnisse als in München.

Da spielt dann von Advertise bin hin zu Geotagging alles mit rein. Auch PageSpeed und wie das ganze mobil daher kommt.

Erzwingen kann man da wenig. Es braucht auch Zeit (evtl. Wochen) bis Änderungen wirken. Eine ordentliche handwerklich gute Website ist allerdings die Basis. Passende Texte und die ganzen üblichen Regeln auch.

SEO ist ein riesiger Markt…

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14

Thanks BLOCS-Freak even if I don’t understand the german language, but I got your text translated via all our common friend Google. What i can understand this is the most difficult part of what you say:

"Das andere ist was die Leute angezeigt bekommen wenn Sie etwas suchen.
Google entscheidet dann was relevant ist !
Der gleiche Suchbegriff in zeigt Hamburg etwas andere Ergebnisse als in München.

Da spielt dann von Advertise bin hin zu Geotagging alles mit rein. Auch PageSpeed und wie das ganze mobil daher kommt."

I need help :slight_smile:

15

I hear you. Unfortunately, there’s no truly good free way to do the research properly.

Now, as someone who’s trying SEO (Search Engine Optimization) on their own, here are the key things you should be doing:

  1. Keyword Research: Pinpoint the keywords your audience is searching for. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help you find the sweet spot between search volume and competition.

  2. Quality Content: Create content that’s high-quality and actually valuable. Think of it as writing with purpose—your readers should find it informative, engaging, and well-researched.

  3. Optimize Titles and Headings: Make sure your main keyword is in the title, and use headings (H1, H2, H3) to give your content structure. This helps search engines (and your readers) quickly grasp the key points.

  4. Meta Descriptions and Tags: Write compelling meta descriptions and use relevant meta tags. They will not directly impact your rankings, but they sure do encourage clicks from search results.

  5. Internal and External Linking: Link to other pages on your site (internal linking) and to authoritative external sources. This makes navigation easier, establishes context, and boosts your credibility.

  6. Mobile Optimization: Your content must be mobile-friendly. With most searches happening on mobile devices, Google gives priority to content that’s optimized for mobile.

  7. Page Speed: Fast is good. Slow? Not so much. A sluggish page can hurt both user experience and rankings. Use tools like Google PageSpeed Insights to check and improve your loading speed.

  8. User Experience (UX): Focus on readability, easy navigation, and overall user experience. High bounce rates and low engagement can drag down your rankings.

  9. Regular Updates: Keep your content fresh. Updating old posts with new information signals to Google that your content is current and relevant.

  10. Backlinks: Build high-quality backlinks from reputable sites. This is one of the heavy hitters in Google’s ranking algorithm. It’s also the one that takes the most time and effort.

Start learning about each of these topics—they’re essential. Running an online business and building an audience isn’t just about slapping up a website.

Google has standards for evaluating websites and their pages. The formulations are complex and somewhat secretive, but this is the very basics. Here’s a link if you want to dive deeper:

Google Search Quality Evaluator Guidelines

Google’s EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness—key factors they use to evaluate content quality and relevance in search rankings:

  1. Experience: Having direct, hands-on experience with the topic.

  2. Expertise: The creator’s knowledge or credentials in the subject area.

  3. Authoritativeness: The creator’s or website’s reputation as a trusted source.

  4. Trustworthiness: The reliability and accuracy of the content.

These criteria, EEAT, help Google decide if a search user gets credible, valuable, and accurate information. And unless you’re a doctor or registered financial agent don’t bother with sensitive topics like health or finance.

1 Like
16

My free SEO guide is a bit old, but still very relevant even in 2024

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Thanks, Monark, I will go through your steps and do my best to understand it even if it seems a bit heavy at the first sight. And thanks again, Eldar, will check your link as well!

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One other point worth adding is that it costs Google money to index and serve a website, so they will basically allocate a resource budget to websites, depending on how useful and requested they are likely to be. There is a reason articles on major new websites are often indexed in minutes, while a small village website may be waiting weeks.

In essence, that means you may struggle to even have a website appear in the rankings if the subject matter is in low demand or maybe even if you are located in a remote area with a low population.

The other key point is that low quality content will also make it harder, as does a low engagement rate. A fast loading website with interesting content that looks good enough to keep visitors on your site for a while goes a long way.

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For sure it makes sense what you say here, Flashman, hm, have to do something…

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The best resource is Google themselves, subscribe to their Search Central Youtube Channel

And anything by John Mueller, who is the guru of Google’s algorithms.

The whole SEO thing has changed a lot over the years. The Google algorithms have become very smart at analysing the site content for relevance etc. It is a deep rabbit hole. But you can stick to the basics.

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