I guess it all depends what the site owner is trying to achieve. The aesthetics of laying out feeds is one factor that must be considered, but the question still has to be asked “ does it achieve the objective? ”
I recently came across this issue when I got involved in a website for a small restaurant chain. After about 9 months of launching a new online booking system on his website, No one was using it. Instead, they were calling the restaurants to make reservations. Furthermore, looking at his site’s analytics, we discovered the vast majority of website visits were only to the menu pages of the site.
This was because he was posting all his news and events information on social media, and the general public that knew his restaurants were simply going to the facebook page to find out what upcoming events or specials were on the way.
To get things back on track, we introduced a different system of posting events information on a specific page of his website. The events page also had call to action links to the reservation page of the website as well as a set of social sharing links. Whenever a new post (event or news) was put on the website, he would then share the post on his social media account, effectively forcing people to click on a link to the post that took them to his web page and its links to the reservation system.
The end result was marginally short of spectacular. Now, about 90% of all reservations are made through the online reservation system, and a much broader range of web pages are being viewed. His visitor numbers soared also, presumably, because other people were visiting the events page and sharing the content with their followers. This has ultimately improved his SEO ranking with Google because he now has a large number of inbound links to his website and the content changes frequently.
This minor change has also helped in the owner’s bottom line. People who would simply phone in their reservation would often forget and result in a no-show on the day. Because much of the reservation work is now being done on line, he has had the opportunity of collecting a reservation fee on-line (deducted from the final bill) and the system automatically sends out SMS and email reminders to the client the day before and a couple of hours before the reservation time. Result - more people actually turn up for their reservation and for those few that don’t, they lose the reservation fee.